The strategy is in place. The offering is set. Marketing is rolling. The question now is, who are the partners that can help the company extend its feature set, reach more customers and drive incremental revenues? What's the nuance in the value proposition that must be communicated to each partner to ensure a one plus one equals three relationship? Who will help determine who should make up this ecosystem? Who will chase these companies down? Who will own the relationships and create the programs to manage them?